In a nut shell, Jack is the Just Cremations 'mascot'.
We all know someone like him, the ‘good old boy’, the bawdy ‘Aussie Larrikin’, so we created ‘Jack’, a fictional character, to represent everything about the ‘no fuss’ spirit.
He’s not fancy, but he knows what he likes, and he won’t compromise that for anyone.
He loves his wife, his dog, meat pies and a cheeky bourbon, and obviously (if you’ve seen his most infamous ad), he doesn’t mind a bit of nude camping.
He is what he is: ‘no fuss’.
Marg was created a bit later on in the story, mostly to keep Jack company and out of trouble!
Meet Jack & Margaret ...
Jack on the Radio
Margaret on the Radio